March 25, 2026 ยท Issue #110

From 18 to 71 Google reviews in 3 months

Tony's roofing company stopped asking in person. His automation never forgets. Here's the setup.

RoofingReview BeeNiceJob
๐Ÿ Bee of the Week

The review bee โ€” and why timing is everything

Asking for a Google review in person feels awkward. You finish a job, the customer seems happy, and you say "hey, if you could leave us a review..." and then you both look at the ground for a second.

Asking 2 hours after the job closes, when the customer is still in the glow of a solved problem, with a direct link in a text message โ€” that converts at 4ร— the rate of an in-person ask.

The Review Bee has one job: when you mark a job complete in your field service software, it waits 2 hours, then sends a text with a direct link to your Google review page. No friction. One tap. The customer lands directly on the "write a review" screen.

"Hey [Name], thank you for trusting us with your roof โ€” we really appreciate it! If you have 2 minutes, a Google review would mean a lot to us. Direct link: [Google review URL]. Thanks again!"

Why 2 hours? Long enough that they're not still watching you pack up the truck. Short enough that the job is fresh, they're still happy, and they haven't moved on to the next thing. The 2-hour window is consistently the highest-converting send time across every trade we've tracked.

๐Ÿ“Š Local Use Case

Tony S., roofing company owner, 8 employees

Tony's roofing company had been in business for 14 years when he set up his Review Bee. Fourteen years of great work, happy customers, word-of-mouth referrals. And 18 Google reviews.

"I always meant to ask for reviews. It just never happened. We'd finish a job, everyone's exhausted, you want to get to the next one. And then it just... doesn't come up."

He connected NiceJob to Jobber. When a job is marked complete in Jobber, NiceJob sends the review request 2 hours later. His team doesn't have to do anything differently. They mark the job done, same as always.

"Within a week I could see it working. We had 18 reviews for 14 years of business. Now we get 4โ€“6 new reviews every week without anyone on my team thinking about it."

3-month results: 18 reviews โ†’ 71 reviews. Rating held at 4.9 stars throughout (good work was already there โ€” the automation just made sure people said so). Tony's company now ranks in the local 3-pack on Google for most roofing searches in his area, which he estimates generates 3โ€“4 additional inbound leads per month he wasn't getting before.

๐Ÿ”ง Tool Tip

NiceJob vs. GoHighLevel for review automation

Both platforms can automate review requests. Here's how they're different:

For most trades businesses just getting started with the Review Bee, NiceJob is the fastest path to live and produces consistent results with minimal configuration.

Want 4ร— more Google reviews?

The Review & Referral Kit has the exact message templates Tony used โ€” ready to copy, customize, and load into NiceJob or GoHighLevel today.

Get the Review Templates โ†’

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